The Problem Space

In 2022, Woowlworths launched it's Everyday Market initiative, intending to expand the SKU's available on it's eCommerce platform, it partnered with selected third party retailers to sell their products on the Woolworths website.
As a part of this offering, Woolworths made the decision to partner with Superpharmacy, an independent Pharmacy. The products that were to be sold included Schedule 2 to 4 therapeutic goods. These products have additional requirements and restrictions when it comes to their display as prescribed in the Therapeutic Goods Advertising Code.